Minasama no Osumitsuki

Trial Holdings and Seiyu are further pushing private-label groceries as a strategic weapon rather than mere margin enhancers. The company’s nationwide “PB Festival”, running from 16 February to 1 March, bundled Trial prices, expanded shelf space and in‑store tastings for around 30 products from Seiyu’s Minasama no Osumitsuki range, including retort curries, cup noodles and…