On a value of points issued basis, Japan’s loyalty card market is forecast to hit ¥2.3 trillion by 2020. The market grew by 5.2% to ¥1.444 trillion in 2015. It has been boosted as retailers have jumped on the bandwagon of selling electricity in the recently privatised sector.
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FamilyMart is betting that data, not sandwiches, will drive its next wave of growth. Its “FM²” strategy fuses a saturated store network with “FamilyMedia Vision” (FMV), a data-rich layer built on 30 million registered FamiPay users and 55 million registered Life-Live IDs, covering well over half of Japan’s adults. By mining this daily purchasing data,…
FamilyMart is recasting itself as a data-rich media network, not just a convenience store chain. FamilyMart now has access to purchase data from 23 million daily shoppers, plus a further 30 million IDs from its data partners. It aims to almost triple digital advertising revenues to JPY 40 billion by FY2030, leveraging its FamiPay app and in-store…
