Lawson and KDDI open new Real x Tech Store in Shinjuku

In a sign of Japan’s deepening fusion of retail and technology, Lawson KDDI have opened a new store inside the KDDI Shinjuku Building in Tokyo. This “Real×Tech LAWSON” outlet allows office workers to complete purchases via a smartphone app in just 2.5 minutes – no tills, no queues. Open 24 hours, it caters to the building’s round-the-clock staff. The concept hints at Japan’s future of convenience retail: frictionless, data‑driven, and optimised for a perpetually connected workforce.